Desk Research &
Lean Canvas


09:00 – 10:00

Desk research


Cath Spence


Basic skills on how to find information from your desk

Intro to some tools you can use

e.g. PatSnap/Google Patent/Espacenet

e.g. industry boards such as TechWorks

10:00 – 11:00

Tablemat exercise



Cath Spence

Look at a process for working out

–   How to find potential customers

–   How to find contacts in companies

–   How to find people in the wider industry

–   How to leverage a network

11:00 – 12:30

Team Formation & IP project


12:30 – 13:30



13:30 -16:00

How to use the Lean Canvas


Paul Inness & Angela Hobbs

Lean Canvas in depth – co delivery and exercises


16:00 -17:00

Finalisation of teams and IP projects     

Download materials



Cath Spence

Cath studied Physics at Durham University before taking a graduate role at STC, a large telecoms business, working on the design and development of early commercial fibre optic based telecoms systems. She returned to Durham to complete an MSc in Microelectronics before heading back south to work for Analog Devices in Newbury working on custom ASIC design. In 1991 she joined Cadence Design Systems first as an application engineer, progressing to the business consulting group, working with an international portfolio of clients in the use of complex modelling in the design of electronic circuits.

Taking a career change while the children were young, Cath set up a training consultancy working in the field of electronic design. There followed a period in local government in a business development role prior to a return to the electronics industry in a specialist software start-up based in Thame where Cath had responsibility for management of their IP portfolio during their initial development phase. When the role came to an end, she again set up her own business, this time working in the field of business strategy for small businesses. This led naturally to the role of technology transfer manager at the University of Reading which she joined in 2009, promoted to head of the group in 2011. During her time there she was responsible for commercialisation and spin out activities across the complete range of subjects.

Cath joined Oxford University Innovation in January 2017 as a Senior Technology Transfer Manager.


Paul Inness

He helps people to join up the dots between insights, innovation and then the implementation. Often this is called strategy!

He challenges people to think big whilst solving small. Dreaming is always allowed.

He does my work across various sectors: technology, automotive, medtech, and charity. That means I see the big and the small, the complex and the simple, the haves and have nots.

His specialties are: Market analysis, customer insights, strategy development, product management, data and analytics, digital transformation, innovation, M&A, and organisational change.


Angela Hobbs

Angela designs and delivers sustainability initiatives for start-ups, SME’s and corporates.

She works with a core focus on innovation, engagement and the value of design for business, products and services.

Angela brings disruptive thinking and game changing ideas to organisational strategy with operational efficiency.

She is a Non Executive Director at OBN, Resident Innovation Coach at Oxford University Innovation, Board Advisor at Chatsworth Schools Group and member of the Q Community at The Health Foundation.