Design Thinking


09:00 – 11:30

Design Thinking


Paul Inness & Angela Hobbs

How To Develop a Human Centred Approach to Innovation

Aligning Feasibility, Viability & Desirability

Navigating The Messy Middle

How to align Ideation, Inspiration & Implementation

Identifying your USP in the process

11:30 – 13:30

Team project work  

13:30 – 14:30

LUNCH provided


14:30 – 16:00

Team project work                                    

16:00 – 17:00

Concept of the day

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Paul Inness

He helps people to join up the dots between insights, innovation and then the implementation. Often this is called strategy!

He challenges people to think big whilst solving small. Dreaming is always allowed.

He does my work across various sectors: technology, automotive, medtech, and charity. That means I see the big and the small, the complex and the simple, the haves and have nots.

His specialties are: Market analysis, customer insights, strategy development, product management, data and analytics, digital transformation, innovation, M&A, and organisational change.


Angela Hobbs

Angela designs and delivers sustainability initiatives for start-ups, SME’s and corporates.

She works with a core focus on innovation, engagement and the value of design for business, products and services.

Angela brings disruptive thinking and game changing ideas to organisational strategy with operational efficiency.

She is a Non Executive Director at OBN, Resident Innovation Coach at Oxford University Innovation, Board Advisor at Chatsworth Schools Group and member of the Q Community at The Health Foundation.