Where to Play


09:00 – 11:30

Where to play? 


Paul Inness & Angela Hobbs

How to understand the different markets

How to figure out the numbers around those markets

How to select the best entry i.e. most profitable for least effort


11:30 – 12:30

Team project work 

12:30 – 13:30


13:30 – 16:00

Team project work 

16:00 – 17:00

Concept of the day

Download materials



Paul Inness

He helps people to join up the dots between insights, innovation and then the implementation. Often this is called strategy!

He challenges people to think big whilst solving small. Dreaming is always allowed.

He does my work across various sectors: technology, automotive, medtech, and charity. That means I see the big and the small, the complex and the simple, the haves and have nots.

His specialties are: Market analysis, customer insights, strategy development, product management, data and analytics, digital transformation, innovation, M&A, and organisational change.


Angela Hobbs

Angela designs and delivers sustainability initiatives for start-ups, SME’s and corporates.

She works with a core focus on innovation, engagement and the value of design for business, products and services.

Angela brings disruptive thinking and game changing ideas to organisational strategy with operational efficiency.

She is a Non Executive Director at OBN, Resident Innovation Coach at Oxford University Innovation, Board Advisor at Chatsworth Schools Group and member of the Q Community at The Health Foundation.